Companion animals
Stay on top with functional solutions
Demographic shifts, rising income levels and the impact of the global pandemic have fuelled a boom in pet ownership worldwide. Our natural, functional feed additives can contribute to enhanced well-being and vitality.
Opportunities and challenges
Pet owners spend nearly €22 billion on pet food each year, with steady annual growth of 2.8%. The fastest-growing segment is functional pet food, which is driving demand for added-value formulations that support digestion, immunity, skin and coat health, and metabolic performance. However, as pet food often relies on ingredients with a high ecological footprint, this growth also presents environmental challenges.
Our complementary feed products are made with upcycled lignin-based fibre and are designed to support everyday digestive balance in companion animals. As a natural, non-fermentable fibre source, they can help contribute to normal gut function, consistent stool quality and overall well-being.
By supporting digestive comfort and a balanced feeding routine, our products help pet owners care for their dogs in a simple, natural and sustainable way.
Signals from the industry
In 2028, the EU will introduce new regulations to ensure the health, nutrition, behavioral needs, and proper care of pets. This includes raising awareness about pet nutrition and veterinary needs, reflecting the growing recognition of pets as important companions in society. The regulation aims to improve standards for pet welfare and responsible ownership across Europe.
In the US alone, 163 million dogs and cats consume animal products that account for 25–30% of the environmental impacts from animal production, including land use, water consumption, fossil fuels, phosphates, and biocides.
Responsible solutions for the industry
Our natural, multifunctional feed additives support healthy development, growth and immunity. They provide a cost-effective and sustainable alternative to current solutions. By keeping animals’ digestive systems stay balanced and protected they can help reduce costs, lower emissions and speed up the transition to more responsible ownership.